Well, having had a vineyard myself in Southern Oregon (Pinot Noir), I cannot say that there is any real large scale parallel to growing Cannabis. Grapes are perennial and take a lot more abuse than Cannabis. With grapes you have to reduce the vigor or you get crappy results. So I dry farmed mine for more intense flavors. With grapes you have to select a cultivar or cultivars that match the climate that you have. Otherwise you will get poor results. And of course I did not need any license, permits or anything to plant a vineyard. Before growing any Cannabis in Oregon, you need licenses, permits, you have to be in the right county and zoned for growing marijuana, and there are tons of requirements and restrictions for size of farms, growing, testing, surveillance, transport, selling, etc. etc. etc. Even with the 4 plant grow for anyone here, you are limited by a ton of laws. When growing grapes? Plant as many as you want wherever you want, and sell to whomever you can find to buy them. Me, I found a grape buyer (two actually) before I selected and planted a single grape vine. Which is what I recommend to any would be commercial Cannabis grower. Find a buyer and plant stains that they want. Otherwise you may not be able to sell it. They of course also have to be licensed, pay in cash, etc. etc. The flip side is that Cannabis will adapt rapidly to any climate that you have, in as little as 4 seasons (growing and breeding them locally every year). In this climate it is best to grow indoors or in a greenhouse. Outdoors you are pressing your luck. For that reason the hemp grows in Oregon have already peaked and are 1/3 of what they were 2 years ago. Buyers are few, and the weather here can be brutal for outdoor grows. Early frost, hail and heavy rain in summer and early fall can devastate outdoor Cannabis crops. And in that sense, anyone can grow Cannabis indoors and adapt the environment to the best climate for that strain. Since the weather here is so varied, that is the best route really. I get by here with small grows in greenhouses, indoors under lights and outdoors. But I have the land and resources to do it. I could go commercial here, but I would have to become a manager and have a crew. I do not want to do that. The vineyard was one acre and I was a one man show, producing 2 tons of grapes a year. To produce 2 tons of Cannabis a year I would need an army of people. Not sure I could even do that with the canopy area grow license limits here. And the county that my vineyard is in does not allow for commercial marijuana. I could grow hemp there I suppose. Easier to get that license. But I'd still have to find a buyer, likely in Colorado. And then buy seed or plugs. Interstate transport of hemp creates other problems here. Idaho does not allow any hemp to be transported through their state.
As for nostalgia, that is waning. The real market here is for high THC strains that have some added twist one way or another, and some terps or other. Weed here is all FAD now. The latest and greatest, and then move on to something else. Its a young person's market, not an old fart one with the likes of myself. Yeah, they want to try it here and there, but they really want kick-ass weed. Shatter sells well here. That is what, 75% THC? Also blunts sell well. People in the weed shops are always rolling pre-rolls here to sell as one offs. The old landrace strains are upward of 6% THC really. That was seeded weed, so that cuts down the THC by weight of the seeds. But you are still only going to get maybe 10% THC at the top end with landraces. People want more like 20% these days. Sure there are light weights out there that want less. But you have to go with market demand. You cannot just say I have this old bag weed and expect it to sell. Most kids these days do not even know what bag weed means any more. Or even weed. They want to vape candy flavored oil cartridges.